You should already acknowledge how useful an expertise as split testing is. It can double or triple your traffic, the size of your list, and your revenue.
However when most online marketers, just starting or pros the same, consider split testing, they mainly think about split testing on sales and squeeze pages.
While testing on sales pages and squeeze pages is essential to your wealth as an internet marketer, which is only possible if you own the webpages you are generating visitors for.
And unfortunately, marketers aren’t the possessors of the merchandise that they are selling.
So the question is how can you leverage the potential of split testing if you’re just marketer using TrafficSwarm?
Well here’s how.
We’ll conclude that you have determined you desire to be in the weight loss business — you’ve finished your research to find that it is an evergreen topic, people who want to lose weight are desperate for assistance, plus a multitude of individuals pay out hundreds of thousands of dollars every day to get thinner.
So you decide to promote a weight loss product from Clickbank, and you’ve chosen one that you think will convert highly. It looks good, has a high gravity, and it pays a big percentage as a commission.
Normally, what you would do is just make up your ad in TrafficSwarm, assign it some credits, add in the clickbank URL, and let the ad run.
Sound like enough?
Not really, that is how you’ll never grow your business. You’re destined to the identical results you get from the beginning maybe not that good.
You see, it doesn’t matter if you make money by promoting that product if you may have had more by advretising some other competing product.
Then what you need to do instead is find two competing products at Clickbank of the same niche. Use an identical ad for each of them, and assign an identical number of credits to both. The only difference between them is the pages URL you’re giving traffic to.
Now, allow the ads to go until you’ve run out of all the assigned credits.
After the credits are used up, take a fast glance at how much money you’ve pulled in by advertising both product. It’s almost for sure that one of the products would have generated more than the other.
But your testing doesn’t stop there, because that is not the whole story.
Understand, even though you have had identical amount of ads displays (ie the number of times your ad was showed to someone), and even though the ads were identical, statistics says that the two ads will have a different number of clicks.
Therefore what you want to do is weigh the value of every click you get from this experiment. Let me explain, if you earned $200 from 100 clicks, you have got a value per click of $2. It’s easy math: Revenue earned divided by Clicks.
So, calulate your “value per click” for each of the two advertisments. Clickbank makes it easy to check your sales for the products, and TrafficSwarm will show you how many clicks each advertisment recieved.
A couple clicks on your spreadsheet and you will have your answer.
If product B makes you more than offer A, then stop product A and run with product B, but only for a brief while. Your real revenue increase will come by going and finding another offer, let’s call it offer C, and running a new test.
If you continue experimenting, and keep on increasing your value per click, you’re on your path to making more income as a marketer with TrafficSwarm traffic.
